ColdGrowth works with established B2B SaaS companies that already have product-market fit and an existing sales motion, but lack predictability in how pipeline is generated and converted.

We’re a strong fit for teams with existing demand, SDRs or AEs in place, and a desire to turn growth into a repeatable system rather than a series of experiments.

We’re not a fit for pre-PMF or idea-stage companies, teams without a sales motion, or companies looking for quick wins or short-term lead volume.

Most teams we work with are Seed to Series C B2B SaaS companies, typically above $2M ARR.

Stage matters less than readiness. If you have clear ICPs, an operating sales team, and the intent to scale in a structured way, Revenue Architecture can make sense regardless of funding label.

Revenue Architecture is our approach to designing, running, and improving the full revenue system, not isolated tactics.

That includes outbound execution, sales conversion, and revenue visibility working together as one system. Instead of optimizing one slice of the funnel, we focus on how everything connects so effort reliably turns into pipeline and revenue.

Both.

We don’t advise and walk away, and we don’t execute without context. We architect the system, stay involved in execution where needed, and enable your team so improvements actually stick over time.

Revenue Architecture is our core approach, but we’re flexible based on where the bottleneck is.

Some teams need full end-to-end support across outbound, sales, and visibility. Others only need help with one specific area. We regularly support clients with outbound execution only, sales process optimization, revenue visibility, or one-time system builds that are handed off in-house.

The scope is always designed around what will create the most leverage for your team, not a fixed package.

In most cases, we run outbound directly.

That gives us full control over execution and allows us to move faster, iterate more effectively, and take real ownership of outcomes. At the same time, everything is fully transparent. Clients have visibility into campaigns, messaging, performance, and results at all times.

Importantly, the system is never “locked” with us. Everything is built so it can be handed over if we stop working together. That means you can continue running the outbound system in-house without losing momentum or starting from scratch.

We design and run a multi-channel outbound system tailored to your ICP and sales motion.

That typically starts with auditing your current setup and installing the right technical infrastructure to ensure strong deliverability. From there, we define targeting and segmentation, develop a clear outbound strategy, source and qualify leads, and write outbound-first messaging that feels relevant rather than spammy.

Outbound runs across email and LinkedIn, paired with clear qualification logic and clean handoffs into sales so pipeline doesn’t break after the meeting is booked.

We look beyond bookings and focus on what happens after.

That means improving qualification, discovery and demo structure, pre- and post-call workflows, SDR to AE handoffs, and pipeline inspection. The objective is simple: more of the demand you generate turns into revenue.

This is a system-building partnership, not a one-off campaign.

Engagements typically run between three and twelve months, depending on scope. Early signals usually appear within the first 30–60 days, with results compounding as the system is refined and scaled over time.

Pricing is custom and scope-based.

It depends on company size, sales team structure, execution requirements, and the depth of system work involved. We only propose pricing once we understand your situation and are confident we can create meaningful impact.